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Creating a Culture of Safety

The core of the Vision Zero movement is the belief that all traffic deaths are preventable, and as such the only acceptable number of fatal crashes is zero. Many Americans have accepted the seldom-questioned notion that a certain number of traffic deaths are an inevitable part of modern life. Vision Zero holds that this is only true if we continue to prioritize convenience and speed over safety. These priorities reflect in driver behavior, street design, and public policy. If we want to see concrete changes that make our streets safer, we first have to create a culture that values safety above speed and convenience. To this end, Denver’s Vision Zero Action Plan includes a safety education campaign to heighten awareness and understanding of traffic safety among the general public, public agency staff, and the media. The key points of this campaign are discussed here, and in the Vision Zero Action Plan.


Join us for the 2019 Ride & Walk of Silence:


We would like to invite everyone reading this to join us for the Ride and Walk of Silence on May 15th from 5:30 -7:30 p.m. to commemorate and raise awareness of the cyclists and pedestrians who have been killed in traffic crashes in Denver. Since January 1, 2018 in Denver, 78 people have lost their lives in traffic crashes. Of these, 28 were people walking and 6 were biking.


We hope you will join us to honor and stand in solidarity with victims of traffic violence and their families, and to demand the changes in policy, infrastructure and culture needed to make Denver a city where no pedestrians or cyclists die trying to navigate our streets.

We will be meeting in front of the City and County building at 5:30, then will walk or bike together to Sunken Gardens where a ceremony will be held. If you are interested in attending please see more info and register here.


B-Cycles will be available to pick up at the start location for anyone who wants to use one for the ride. You can then leave it at Sunken Gardens, or ride it to any station. If you are a current B-cycle member and want to ride a B-cycle to the starting location and use it for the ride please let us know and we will waive any overtime fees. If you are not a B-cycle member but would like to use a B-cycle for the ride and would rather pick it up at a station near you and ride to the start point contact us and we will provide a free pass to check out the bike. Please reach out to us to let us know if you would like to use one of these options. Contact us at info@denverbcycle.org or 303-825-3325.

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